CHOOSE YOUR MONTHLY PLAN
One plan covers everything AdLab makes for you: video on Veo, Hailuo, Wan, Kling, Runway and Grok, plus social posts, images and written content. Your credits refill every month — pick the volume that matches how much you ship, and top up any month you need more.
Starter
Solo founders shipping one ad a month
130 credits / month
- about 1 finished ad (5 scenes, 3 cameras) with a comfortable buffer for scene edits, plus a week of posts
- Quick look and Shootout sizes
- Fast-tier cameras
- Social posts, images and written content
- Download every final cut as MP4
Studio
Marketers and SMBs shipping weekly
400 credits / month
- about 3 finished ads (5 scenes, 3 cameras), or 2 with six cameras
- Every shootout size, including Full shootout
- Quality-tier cameras for final cuts
- Weekly drafts prepared automatically
- Premium ElevenLabs voiceover
Agency
Agencies running client work
1400 credits / month
- about 12 finished ads (5 scenes, 3 cameras), or 7 with six cameras
- Everything in Studio
- Client portals with approvals
- Private archive per client
- Priority render queue
Every plan starts with a 7-day free trial — cancel any time before it ends and you pay nothing. 30 free credits without a card. Credits expire 12 months after purchase. Credit rates may change as model pricing changes, with 30 days' notice. Taxes handled automatically at checkout.
WHAT A RENDER COSTS
Everything runs on the same credits. Video costs the credits below depending on the model and tier. Everything else is flat: a social post is 1 credit, an image is 2, and an article or email is 2 — so you always know the cost before you press go.
| Model | Fast draft | Quality cut | Best for |
|---|---|---|---|
| Veo | 12 credits | 32 credits | Best realism + native audio — the benchmark for final cuts |
| Veo Lite | 8 credits | 14 credits | Cheapest realistic pass — ideal for first drafts |
| Gemini Omni | 3 credits | 10 credits | Fast drafts with a generated soundtrack, strong on-screen text |
| Hailuo | 4 credits | 7 credits | Expressive, punchy motion — great for product energy |
| Wan | 4 credits | 8 credits | Stylised, artistic looks — the wildcard of the shootout |
| Kling | 6 credits | 10 credits | Character consistency and motion control — faces that hold up |
| Runway | 20 credits | 28 credits | Cinematic camera language — the polished, filmic look |
| Grok | 4 credits | 7 credits | Fast xAI motion with native sound effects and dialogue |
A five-scene shootout on the default three cameras costs 110 credits — covered by the 130-credit Starter plan, with 20 credits left for edits and posts. All six cameras cost 185 credits, so that needs Studio or a small top-up — comfortably inside Studio's 400 credits. A typical week of marketing (4 posts, 2 images, 1 article) is about 10 credits. Anything that fails is refunded automatically.
7-day free trial
Run a real campaign before your card is charged. Cancel inside the trial and pay nothing.
Taxes handled
VAT is calculated and collected at checkout, with a downloadable invoice for every payment.
Cancel in two clicks
Change or cancel any time from Billing. Your storyboards and media stay in your account.
OPTIONAL ADD-ON
NEED EXTRA CREDITS THIS MONTH?
Top-ups are not a separate plan — they are extra credits added to your wallet on top of your monthly allowance, for the weeks you ship more than usual. They stay valid for 12 months, and you only buy one when you want to. Open the top-up page.
Extra credits for your wallet
Added on top of your monthly plan credits, for the months you ship more. Valid for 12 months.
Small top-up
60 credits
Two extra scenes on a Shootout, or a week of posts.
Standard top-up
180 credits
One extra finished ad at the default Shootout size.
Large top-up
500 credits
For a launch week with several ads back to back.
Credits stay valid for 12 months after purchase and are used only after your monthly allowance runs out. An optional add-on to any plan — no plan change needed. Gift purchases return a shareable code under Growth & Team.